Introducing Fujifilm's new camera - the GFX100RF

Fujifilm has a new camera for you to get excited about. The Fujifilm GFX100RF is a medium format camera in an incredibly lightweight and compact form factor, offering high resolution photography for all.

The FUJIFILM GFX100RF stands out in the photography world as a blend of cutting-edge technology and timeless design. Its rangefinder-style body is not just aesthetically pleasing but also functional, housing a powerful 102-megapixel GFX sensor that surpasses typical full-frame sensors. This sensor promises photographers extraordinary image quality with unparalleled resolution, color fidelity, and dynamic range. Paired with the X-Processor 5, the camera excels in AI-assisted subject tracking, enabling rapid and precise autofocus for consistently sharp images. The low base ISO of 80 and the ability to produce 16-bit files contribute to reduced noise and exceptional detail capture in diverse lighting conditions. With its intuitive controls and compact design, the GFX100RF is an ideal choice for photographers seeking both high performance and portability in their everyday shooting endeavors.

The GFX100RF redefines what a portable, high-performance camera can be, bridging the gap between convenience and capability. At just 735 grams, it is the lightest in the GFX System, making it an ideal everyday companion for photographers on the move. Its classic rangefinder design, complemented by milled aluminum dials and a 5.76 million dot electronic viewfinder, marries aesthetics with functionality, providing a premium feel and high-resolution image previews. Built to withstand challenging environments, its dust and weather-resistant body, along with an included lens hood and filter, ensures durability. The 35mm fixed lens, equivalent to a 28mm focal length on a full-frame camera, excels in capturing street scenes, landscapes, and architectural details. With a digital teleconverter expanding its reach to 36mm, 50mm, and 63mm, it offers remarkable versatility. Additionally, the built-in neutral density filter provides four stops of exposure reduction, perfect for achieving creative effects such as wide apertures or slow shutter speeds in bright conditions. This thoughtful combination of features and intuitive controls makes the GFX100RF a standout choice for photographers who refuse to compromise on performance or portability.

The GFX100RF stands out as a groundbreaking development in the realm of digital photography, marrying modern technology with a nod to the rich history of film. Its distinctive Aspect Ratio dial is a tribute to Fujifilm's legacy, offering photographers quick access to nine different image formats that echo the brand's iconic large format film cameras. The GFX100RF caters to enthusiasts of film photography by including all 20 FUJIFILM Film Simulation modes, enabling users to achieve a nostalgic, film-like quality in their images with the ease and immediacy of digital shooting. This thoughtful integration of past and present makes the GFX100RF not only a tool of precision and creativity for professionals but also an accessible and inspiring choice for amateur photographers seeking to explore the art form. Its blend of innovation and heritage ensures that photographers can enjoy both the convenience of digital technology and the timeless appeal of analogue aesthetics.

The Fujifilm GFX100RF will be avaiable very soon, so head to the Fujifilm Loan product page and JOIN THE WAITING LIST FOR THE BLACK or SILVER models, to be first in line for a free 48hr trial with this exciting new camera.